Marketing for Hospitality and Tourism (6th Edition)

Marketing for Hospitality and Tourism (6th Edition)'s Review:

Advertising for Hospitality plus Tourism, 6e is the conclusive supply for hospitality promoting publications. Taking an integrative way, this very image, 4-colour guide discusses hospitality promotion from a group angle, inspecting each hospitality division in addition to its persona throughout the promoting machine. These absolute best-promoting authors are smartly-referred to as major promotion educators plus their e-book, a global phenomenon, is the numerous commonplace adoption for the path. Developed with in depth scholar plus professor stories, this version entails up to date protection of social media, dialog of current business kinds, plus palms-on software assignments.

Product Details

  • Hardcover: 704 pages
  • Publisher: Prentice Hall; 6 edition (March 15, 2013)
  • Language: English
  • ISBN-10: 0132784025
  • ISBN-13: 978-0132784023
  • Product Dimensions: 11.1 x 8.4 x 1.1 inches
  • Shipping Weight: 3.4 pounds

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