Selling: Building Partnerships

Selling: Building Partnerships's Review:

Promoting: Constructing Partnerships, 8e is still probably the most modern textbook within the Promoting direction house nowadays with its distinctive function performs and partnering abilities which can be critical talents for all industry folks. The authors emphasize right through the textual content the necessity for salespeople to be versatile–to adapt their methods to purchaser wants, purchaser social kinds, and relationship wants and techniques. That is adopted via an entire dialogue of how efficient promoting and profession increase are carried out via planning and persistent studying. This market-prime textual content has been up to date to proceed its relevance within the Promoting market these days simply as it was once twenty years in the past.

Product Details

  • Hardcover: 576 pages
  • Publisher: McGraw-Hill/Irwin; 8 edition (November 17, 2010)
  • Language: English
  • ISBN-10: 0073530018
  • ISBN-13: 978-0073530017
  • Product Dimensions: 1.1 x 8 x 10 inches
  • Shipping Weight: 2.7 pounds

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