The Product Manager’s Desk Reference 2E

The Product Manager’s Desk Reference 2E's Review:

Whatever your enterprise sells, product administration is among the most necessary features in the group's pursuit of income. With everexpanding globalization and more and more fierce competitors, the stakes are greater than ever–and the room for error narrower than ever.

Introducing a model-new Product Management Life Cycle (PMLC) mannequin, The Product Manager's Desk Reference, Second Edition, offers the information, instruments, and perception you want to set up your self as a chopping-edge product supervisor who contributes measurably to your organization's success.

In this absolutely revised version of the definitive product administration information, veteran product administration thought chief and practitioner Steven Haines clearly illustrates all the product life cycle, from starting to finish. The Product Manager's Desk Reference is full of an array of greatest practices and useful hints which are important to the environment friendly administration of merchandise.

Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to:

Choose and justify which merchandise to construct
Plan for their worthwhile creation and deployment
Develop and launch them
Manage them as soon as they enter the market
Gracefully retire them and exchange them with new merchandise
Efficiently allocate investments throughout all the merchandise in an group

The Product Manager's Desk Reference embodies all the things "product administration." It is a complete, versatile, should-have useful resource for anybody who works in any firm, in any business, who seeks to efficiently and profitably market and handle services.

PRAISE FOR The Product Manager's Desk Reference:

"There are some books which might be destined to turn out to be classics in their subject. The Product Manager's Desk Reference by Steven Haines is a type of books. Anyone working not simply in product administration but in addition advertising and enterprise improvement ought to take the time to learn and take up the great physique of data that Steven has organized round product administration." — AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent

"Steven has completed an wonderful job of bringing a regular definition of the roles and duties of this 'unintentional career' to the business, and has offered a path together with instruments to enhance your expertise inside the product administration career." — BRIAN WEBER, Manager of Product Management, Thomson Reuters

"Steven Haines covers this multifaceted matter in a scientific method that makes the guide straightforward to navigate. His groundbreaking proposal that product administration turn out to be a proper self-discipline is an correct reflection of the acute want for these expertise in the enterprise group." — DAN S'DAY, Senior Director, Product Management, Thomson Reuters

"From now on, this guide will stand as an necessary reference level for all product administration groups." — MARK ELLIOTT, Vice President, Product Management, Smiths Detection

"The Product Manager's Desk Reference is a practicial information to the actions fi rms want to interact in to construct the self-discipline of product administration. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in flip leads to repeatable course of, good choice making, and constructive outcomes. This is an extremely invaluable useful resource." — DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University

Product Details

  • File Size: 14686 KB
  • Print Length: 784 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (June 6, 2014)
  • Sold by: ¬†Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00KWQ1TN4
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Lending: Not Enabled

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